I worked with Sagmeister & Walsh to rebrand MILLY NYC’s advertising and communications to reflect the attributes of their new collections: edgy, irreverent, bold and colorful. Cognisant of consumer habits and the digestion of large amounts of imagery and content from brands daily through social media, we created a campaign consisting of over 400 images and animations that accompany an influencer program which was rolled out during 2016 on social media. Follow @milly on instagram for the full campaign.
Creative and Art direction: Jessica Walsh, Stefan Sagmeister
Design: Matteo Giuseppe Pani, Daniel Forero, Olivier Charland, Angela Iannarelli, Áron Filkey
Photography and Animation: Áron Filkey
Video: Olivier Charland, Áron Filkey