I worked with the agency Little Red Robot to create a campaign for General Electric.
They wanted to build a campaign that touched on the impacts of GE Franchises (Aviation, Healthcare, Power).
In support of this, the team I worked with at LLR came up many highly visually design-driven ideas.
I came up with the concept and sketched out a fusion between shadow boxes and bookshelves, that represents the history of the company. 3D modelers built all the ideas and once rendered, to get the concept up and running in photorealistic 3D. The creative retoucher jumped in detailing and texturing. At the same time the animators got it off the ground and a Houdini visual effect workflow got the work soaring through clouds, smoke and fire. A compositor conducted acrobatics in Nuke, and finally, the coders made the whole experience interactive.
The campaign was deployed throughout all GE social media channels, driving users to engage on GE.com
Click to experience the interactive site.