Stereotype

2013

This project considers the word ‘Stereotype’ and its etymology.

The word was first used to describe a printing technique and has evolved to serve as a metaphor for multiplying a simplistic, generalized idea or convention. This word allows others to categorize a group and treat them accordingly.

I printed the same sentence with a risograph – the closest method to the original stereotype printing technique – until the ink ran out. Individually, the pages appear uniform, but, bound in the form of a book, their differences are clear. The gradually fading shades of the ink represent the diversity of a group.